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Marketing
Marketing Mix
Multi-touch attribution across channels, CAC by source, LTV/CAC trends, and campaign ROI in one view.
⚠️
This dashboard uses synthetic data to preserve client confidentiality. Layout, metrics, and interactions match real production deployments.
Spend (MTD)
₹74.2 L
▲ 4.2%
MQLs
1,682
▲ 11.8%
Blended CAC
₹4,470
▼ 6.7%
LTV/CAC
3.8×
▲ 0.3
Trend — last 30 daysMay 4 — LinkedIn ROI calculator creative live
Mix breakdown
Cohort breakdown
Score distribution
Health gauge
Outlier scan
Channel performance
| Channel | Spend | MQLs | CAC |
|---|---|---|---|
| Google Ads | ₹31 L | 521 | ₹5,950 |
| Meta | ₹21 L | 302 | ₹6,950 |
| LinkedIn ABM | ₹10 L | 370 | ₹2,700 |
| Webinar | ₹9 L | 151 | ₹5,960 |
| Referral | ₹3 L | 260 | ₹1,150 |
AI insight
📌 What this dashboard reveals
LinkedIn ABM is now the most efficient channel by CAC. Meta lookalike-3% is degrading — recommend pausing this week and reallocating ₹3 L to LinkedIn.
— Reporter Agent · marketing-mix · synthetic data
Charts use illustrative mock data. Real client deployments are confidential.